Automotive Styling Do’s and Don’ts

Automotive styling is a tricky beast to tame, the fact of the matter is cars have to be designed to lure the masses and not the specific style of its builder. While parts like the tail light or headlight assembly dictate the “face” of the vehicle there are many other aspects to consider that make a car attractive.

There are some great examples of how headlights can look great but still the car design is a failure. The Pontiac Aztec is a great example of this, the headlamps look like they would be right at home on a sports car but they have been placed on what would turn out to be probably the ugliest car that has ever been released to the public. On the other hand there are cars that have terrible headlamps but for some reason they look great anyway. A great example of this is the new SLS by Mercedes if you look at the parts they don’t look good but once they are all put together it just works and you cant really explain why.

Car design is a major factor in what car people will buy, a few years ago Honda released the civic hatchback SI. It was met with weak sales and Honda took that as the public did not want a sporty version of the Civic. They missed the major factor ….it was really ugly and it doesn’t matter how good a car is if it’s not nice to look at. The fact of the matter a car must look the way people want it to. If you are building a mid-size sedan the car can look kinda bland cause to most “it’s just a car” but if you are building a sports car it must have curves and angles that give the car an aggressive look. They say cars represent their owners and their owners don’t want to drive a car that makes them feel ugly or boring.  

Concept Cars a Plenty in Frankfurt

Every year there are a host of car shows and events where manufacturers show off their new creations and new ideas. From components like car radio units and car navigation system units to complete concept vehicles the Frankfurt motor show has always been a haven for the automotive ideas of the world. It’s not just cars like the Lamborghini Gallardo Super Trofeo Stradale that take center stage in this arena. Cars like the Ford Festiva ST are huge crowd pleasers because of their real world attainability.

This year was no different with Ford, Subaru, Fisker and many others throwing down some amazing ideas.  Ford showed off their Focus and Festiva ST model’s which are both set for a global release…that means we will actually be able to have them here in the states. This is a big announcement since the US never gets the fun models of cars…type R, Old School Nissan GTR, even the old focus St none of them ever saw US shores, well legally anyway.

One of the most stunning models is the Jaguar C-X16 which is slated for production for the 2013 model year and has to be one of the best looking cars ever built. The great thing about this car …yep it is set to go head to head with the Porsche Cayman so the price won’t be out of this world. Sadly for the US market the Focus ST wagon will not hit our shores so we will have to make do with the Cadillac CTS-V wagon and its petty 600HP. Porsche showed off their new 911 but it is hard to tell the new one from the old, as opposed to KIA who dropped the GT concept on an unsuspecting public. The GT concept is KIAs fist RWD platform and if it comes out looking like the concept it will be a huge head turner. There was also a 1000+HP electric super car that was teased but not that much is known about it yet. For a full list of all the action cars and events at the show hit up Google and look for the Frankfurt auto show then sit back and enjoy the glory.