The Integration of the Video Game industry and the Auto Industry

A few years ago people who played video games and enjoyed computers were considered to be “nerdy” as the rest of the world stayed analog but nowadays it is very different. In the last few years the car CD changer units and center console screen have become so advanced that they designs are being created by the video game companies that make racing games.

The idea of a video game company programming for a car may seem a bit strange to some but there are not many people more qualified to do it. Most racing game programmers have done more research into the way a car handles than a race team and they are used to using that raw data in a understandable way. Games like Gran Turismo have been programmed for years to display every bit of into that the car would give top the gamer. Polyphony Digital who created Gran Turismo was hired by Nissan to create the interface on their GTR.

This may be a strange marriage but it seems to have worked because the GTR is one of the most track capable cars that has ever been created. Now other companies are getting on this with the interfaces for the Navigation and social media platforms in new models being created.  Mercedes, BMW and Ford have all wrangled themselves a video game company or two to create the new designs for in car entertainment set ups.

This new integration of electronics into cars will surely mean a shift in the dynamics of the industry that used to be mainly reserved for car companies alone. This also means that the gaming industry will have the backing of the auto industry which can prove to be great for the future of gaming.